The richness of India's artistic heritage often struggles to reach wider audiences, and many traditional art forms face challenges in terms of recognition, preservation, and modern-day relevance. The lack of accessible platforms for training and learning restricts their evolution and obstructs the promotion of cultural knowledge and artistic skills.

In response to these challenges, the Jindal Art Institute (JAI) was founded by renowned Kuchipudi dancer and social contributor Ms. Shallu Jindal under the JSP Foundation. The initiative aims to expand the reach of India's artistic heritage through curated training programmes and immersive workshops. JAI serves as a hub for artistic endeavours, ensuring a space where learners from all backgrounds can connect with diverse forms of art, including classical dance, painting, or other cultural traditions.