India's rich tribal art and craft heritage is under threat as traditional art forms struggle to survive amidst modern influences and limited market access. Tribal artisans lack platforms to showcase their talent and connect with wider audiences, making it challenging to sustain these dying art forms.
The Jindal Foundation launched Swayam Shilp, an initiative aimed at preserving and promoting tribal arts. Through workshops conducted across India, the programme provides a platform for tribal artisans to showcase their craft, connect with art enthusiasts, and access broader markets. The first workshop, held in collaboration with the National Crafts Museum in 2015, spotlighted Dokra art from Chhattisgarh, with 17 students from the prestigious College of Arts and Triveni Kala Sangam learning directly from master craftsman Mr. Purnachanda Pradhan from Ektaal village.