The rich tradition of terracotta craftsmanship is declining as artisans struggle with limited resources, market access, and modern techniques. This threatens their livelihoods as well as this unique cultural heritage.

Jindal Foundation collaborates with handicraft institutions to provide comprehensive support to terracotta artisans. This includes capacity-building workshops, skill enhancement, and creating backward and forward linkages for efficient production and market reach. The initiative empowers artisans to produce high-quality pottery and household decorative items while ensuring sustainable livelihoods.