Culture is the heart of a nation, shaping its values and uniting communities. It fuels creativity, economic growth, and social inclusion while fostering peace and sustainability. Recognising its transformative power, the Jindal Foundation is committed to promoting arts and culture in rural areas, aligning with SDG 4 (Quality Education), Target 4.7, which emphasises the role of culture in education, peace, and sustainable development.
Many rural communities face challenges in preserving their rich cultural heritage due to a lack of financial and material support. Traditional art forms, ethnic theatre, and local festivals struggle to survive, threatening the loss of indigenous knowledge and cultural diversity. Without sustained efforts, future generations risk losing access to their artistic and historical roots.
By fostering cultural diversity and preserving indigenous art, the Jindal Foundation ensures that rural traditions continue to flourish, instilling a sense of unity, pride, and belonging for generations to come.
Providing material and financial aid to celebrate and preserve regional traditions.
Offering financial assistance to revive ethnic theatre groups and support cultural functions, ensuring these traditions are passed down through generations.
Distributing musical instruments to Sankirtan Mandals and Dandanurtya groups, supporting tribal cultural festivals, and constructing Bhagavata Tungies in village areas.
