High Infant Mortality Rate (IMR) and Maternal Mortality Rate (MMR) remain critical challenges in rural and tribal communities due to limited awareness, poor access to healthcare, malnutrition, and inadequate family planning. These issues are compounded by low institutional delivery rates and gaps in antenatal and postnatal care services.

Launched in 2010, Project Vatsalya focuses on reducing IMR and MMR through education and sensitisation of local communities about Antenatal Care (ANC) and Postnatal Care (PNC). The beneficiaries of the programme are pregnant women, children from 0 to 14 years, nursing mothers, eligible couples & adolescent girls. The initiative includes promoting family planning, the use of contraceptives, institutional deliveries, and safe motherhood practices. It also raises awareness on early childcare, combating malnutrition, adolescent health, and sanitation. Implemented with the help of local women health workers, called 'Swasthaya Sanginis,' and in collaboration with government programmes like Integrated Child Development Service (ICDS) and the Health Department, the programme operates in Odisha, Chhattisgarh, and Jharkhand, covering 61 villages.

Through its focused efforts, Project Vatsalya is transforming maternal and child healthcare outcomes across rural communities, fostering healthier families and safer futures.